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16 Days of Activism Against Gender-Based Violence 2020

16 Ways to Call it Out in the 16 Days of Activism Against Gender-Based Violence campaign

Women’s Health East (WHE) in partnership with the Together for Equality and Respect partnership has developed the following social media campaign toolkit to assist organisations and groups across the Eastern Metropolitan Region (EMR) of Melbourne to participate in the 2020 16 Days of Activism Against Gender-Based Violence Campaign (16 Days Campaign).

This year’s campaign aligns with the Respect Victoria state-led theme ‘Respect Women: Call It Out’. The campaign titled 16 Ways to Call it Out in the 16 Days of Activism Against Gender-Based Violence, promotes ways of calling out sexism, discrimination and gender inequality. The campaign has been designed to align with the Respect Victoria resources as well as incorporating the active bystander evidence base of Our Watch and VicHealth.

Get involved – use the social media toolkits and campaign assets below and promote the campaign across social media. Make sure you hashtags #16Days16Ways #CallitOut

Like and follow WHE’s social pages to stay informed, like, share and join the conversation across the 16 Days.

What is 16 Days of Activism Against Gender-Based Violence?

16 Days of Activism Against Gender-Based Violence is an global campaign to challenge violence against women and girls. The campaign runs every year from November 25th, the International Day for the Elimination of Violence against Women, to December 10th, Human Rights Day.

The awareness raising campaign promotes collective action to prevent violence against women and girls. The campaign uses the bright and optimistic colour orange, to represent a future free from violence against women and girls, as a unifying theme running through all of its global activities.

For more information about the Global 16 Days campaign check out: www.16dayscampaign.org

Campaign materials

There are two options in which parters can engage with the campaign.

Option 1:

16 Social Media Posts toolkit

This toolkit provides 16 social media tiles to be posted over 16 posts with accompanying text for Facebook, LinkedIn, Instagram and Twitter, as well as image description text to support accessibility of the campaign.

Option 2:

5 Grouped Social Media Posts toolkit

This toolkit provides 16 social media tiles to be posted over 5 posts, using a grouped format, with accompanying text for Facebook, LinkedIn, Instagram, and Twitter, as well as image description text to support accessibility of the campaign.

Read more

16 Days of Activism Against Gender-Based Violence 2019

25 November – 10 December 2019

Each year Women’s Health East (WHE) leads a region specific campaign which coincides with the 16 Days of Activism Against Gender-Based Violence. This year WHE are launching our #TotesGE Totally for Gender Equality campaign. This year’s campaign includes a tote bag full of gender equality goodies and resources to support your 16 Days of Activism events.

Read more about the 16 Days of Activism (Click Here)

Campaign theme: Totally for Gender Equality

Campaign hashtag: #TotesGE

Campaign Resources:

Toolkit:

16 Days of Activism against Gender-Based Violence Toolkit 2019 –#TotesGE Toolkit

Campaign assets: 

Totally for Gender Equality Activity – #TotesGE_Activity

Social Media Post #1 – #TotesGE Social post #1 

Social Media Post #2 – #TotesGE Social post #2 

Social Media Post #3 – #TotesGE Social post #3

Social Media Post #4 – #TotesGE Social post #4

Email Signature – #TotesGE Email Signature

Poster #1 – #TotesGE poster_Orange

Poster #2 – #TotesGE poster_White

Additional resources:

Additional Resources to Support 16 days Activities #TotesGE_campaign_additional_supporting_resources

Calendar of 16 Days events:  

Eastern Metropolitan Region 2019 calendar of 16 Days events

Enquiries

For enquiries please email Katie at kmckee@whe.org.au

#Together4GE

16 Days of Activism Against Gender-Based Violence 2018

Follow this link to read more about Women’s Health East’s campaign #Together4GE and to access our social media campaign and resources. 

The 16 Days of Activism Against Gender-based Violence is a global campaign dedicated to ending gender-based violence. Beginning on the 25th of November, International Day for the Elimination of Gender-Based Violence, and finishing on the 10th of December, Human Rights Day.  Read more

#Together4GE Resources

16 Days of Activism against Gender-Based Violence

Social Media Campaign 2018

Resources

The Eastern Metropolitan Campaign 2018

As the fundamental driver of violence against women is gender inequality, this year’s campaign, #Together4GE, aims to:

  • Highlight the links between violence against women and gender inequality;
  • Increase understanding of what action to progress gender equality looks like (in particular by highlighting work and projects being done in the region); and
  • Call on everyone to commit to taking action, with a focus on four domains – promoting gender equality where we live, work, play and learn.

Every day for 16 Days, Women’s Health East will generate one original post via social media to highlight a gender equality message, either from a Speaking Out Advocate or a WHE partner organisation. The experiences of the Speaking Out Advocates will stress the importance of collective action. The posts highlighting our partner organisations’ great gender equality work will serve to encourage others to support gender equitable action.

The focus of this campaign is on partnerships. Whether they are on an individual level, formed within your community, or at an organisational level, when it comes to preventing violence against women we are all in this together #Together4GE. Please tag your GE partners in each post!

The Speaking Out Program

The Speaking Out program ensures that the voices of women who have experienced family violence and sexual assault are heard through the media and public events.

Why?

Violence against women is serious and prevalent in all communities, and it is preventable. Advocates have extensive knowledge and insight about the experience and impact of violence. Media Advocacy is a powerful tool to provide information and education to a broad and diverse audience and is an effective and safe way to prevent violence against women.

Our advocates:

  • Provide personal insights on the impact of sexual assault and family violence
  • Challenge commonly held beliefs around sexual assault and family violence
  • Correct misconceptions and stereotypes about victims
  • Provide information about where women can go for support
  • Inform the development and review of services and systems, by bringing knowledge and experience of navigating the sexual assault and family violence service sector
  • Encourage the community to take action to prevent violence against women

The Campaign Calendar

Day 1 – 25th November

Speaking Out Advocate Story

Day 2 – 26th November

Access Health & Community

Project – Inclusive Clubs Project

Day 3 – 27th November

Speaking Out Advocate Story

Day 4 – 28th November

Carrington Health

Project – The Gender Equity Project

Day 5 – 29th November

Women’s Health East

Speaking Out Advocate Story

Day 6 – 30th November

Inspiro & EDVOS

Project – Ambassadors for Equality and Respect

Day 7 – 1st December

Doncare

Project – iMatter

Day 8 – 2nd December

Eastern Health

Project – Voices of Women

Day 9 – 3rd December

Speaking Out Advocate Story

Day 10 – 4th December

ECLC

Project – Healesville Women4Women

Day 11 – 5th December

EDVOS

Project – Level Playground

Day 12 – 6th December

Monash City Council

Project -Inner East Faith Leaders Unite for Safety and Respect

Day 13 – 7th December

Speaking Out Advocate Story

Day 14 – 8th December

Manningham City Council

Project – Powerful Stories

Day 15 – 9th December

Maroondah City Council

Project – Beyond Sparkles and Superheroes

Day 16 – 10th December

ECASA

Women’s Health East Annual General Meeting and #Together4GE Event

REGISTER for Women’s Health East’s Annual General Meeting and of Activism Against Gender Based Violence event!

Please join us to celebrate our achievements of the last year and to get involved in our 16 Days of Activism campaign #Together4GE.

November 29th from 3:15-5:30pm

Women’s Health East – 125 George Street Doncaster East

Read more

Gender Equity Audit Analysis & Action Planning Workshop

GE Audit

Welcome to our second workshop for 2017. This workshop has been co-designed to meet the needs identified by you in our previous workshop. The workshop will be interactive and participatory, and aims to deepen your practice and understanding around audit analysis and action planning processes.

 

Rosina- GE4Us Ambassador

 

Rosina- #GE4Us Ambassador and Principal

FB_Rosina Yarra Ranges logos

 

This is story brought to you by Yarra Ranges Council 

Yarra Ranges Logo

 

Rosina- Orange 1

Rosina- Orange2

Rosina- Orange3

Rosina- Orange4

Rosina- Orange5

Claire- #GE4Us Ambassador

Claire- #GE4Us Ambassador and Early Years Educator

 

This story is presented by Maroondah City Council 

 

Claire Story Blue (2)

Claire Story Blue (3)

Claire Story Blue (4)

Claire Story Blue

Heather – GE4Us Ambasador

HEATHER- #GE4Us Ambassador and Manager of The Basin Community House 

FB_Heather McTaggert-Knox -Logos

This story is presented by Knox City Council 

KnoxCC LOGO

 

Heather

Heather (1)

Heather (2)

Heather (3)

Siobhan- #GE4us Ambassador

 

Siobhan- #GE4Us Ambassador and Youth Service Team Leader

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This story is presented by Monash City Council     

 

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Siobhan - Page 2

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Siobhan - Page 4

Niwal – #GE4US Ambassador

Niwal- #GE4Us Ambassador and Graduate

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This story is presented by Women’s Health East 

WHE Full Colour Logo Tag Line 50K

 

Niwal

Niwal (1)

Niwal (2)

Niwal (3) 

Manasi- #GE4Us Ambassador

Manasi- #GE4Us Ambassador and Mum

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This story is presented by Women’s Health East 

WHE Full Colour Logo Tag Line 50K

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Harry- GE4Us Ambassador

HARRY- #GE4Us Ambassador and Sports Club President

FB_Harry- Manningham Logos

This story is presented by Manningham City Council 

 

Harry Page 1

Harry page 2

Harry page 3

Harry page 4

#GE4Us Ambassadors

Welcome!

We are excited to introduce you to your 2017,  #GE4Us  Gender Equality Ambassadors.

Click the ambassador’s name on the left hand menu to read
their story of gender equality in action!

If you would like to utilise ambassador ‘memes’ you can download
them through the social media guides on our resources page.

#GE4Us Gender Equality Ambassador, Siobhan

FB_Siobhan - Logos

#GE4Us Gender Equality Ambassador, Harry

INSTA-Harry- Manningham Logos

#GE4Us Gender Equality Ambassador, Claire

FB_Claire - Maroondah logos

#GE4Us Gender Equality Ambassador, Rosina

FB_Rosina Yarra Ranges logos

#GE4Us Gender Equality Ambassador, Ian

FB_Ian TFER Logos

#GE4Us Gender Equality Ambassador, Niwal

FB_Niwal Logos

#GE4Us Gender Equality Ambassador, Heather

FB_Heather McTaggert-Knox -Logos

#GE4Us Gender Equality Ambassador, Manasi

FB_Manasi- V2- Logos

Ian- #GE4Us ambassador

 

IAN- #GE4Us Ambassador and Counsellor in a private drug and alcohol rehabilitation hospital

FB_Ian TFER Logos

 

This story is presented by TFER 

TFER Header

 

Ian story- Black border

Ian story- Black border (1)

Ian story- Black border (2)

 

How to get involved in #GE4Us

How to get started:

 A number of helpful resources have been provided to make your involvement in the campaign easy.

  • A 16 Days daily #GE4Us messages guide for you to use as you wish! Share the campaign messages on social media, use them as your e-signature, promote them on your website or print them out to display.
  • ‘About the Campaign’ and ‘Background Fact Sheets’ to orient you with the #GE4Us campaign, the 16 Days of Activism campaign, along with information about violence against women, gender inequality and why the campaign is important in achieving equality.
  • A campaign activity for you to share your own #GE4Us messages, or invite some community members to do so.
  • Simple steps on how to evaluate your social marketing campaign.
  • A campaign poster – which you can request through the contact details below, or print you own.

CLICK HERE TO CONTINUE TO THE RESOURCES PAGE

Who do I contact for more information?

If you have any questions about the campaign, please contact Jayde at Women’s Health East – 9851 3700 / jmcburnie@whe.org.au

16 Days of Activism Against Gender Based Violence

WHAT IS THE 16 DAYS OF ACTIVISM AGAINST GENDER BASED VIOLENCE?

 The 16 Days of Activism Against Gender Based Violence (16 Days) is a global campaign to raise awareness about violence against women and its impact on a woman’s physical, psychological, social and spiritual well-being. The 16 Days begin on 25th November, the International Day for the Elimination of Violence Against Women, and end on December 10th, International Human Rights Day. These dates were chosen to highlight that violence against women is a human rights abuse. (Click here to read more about the significant events during the 16 Days).

During the 16 Days people from around the world use the campaign to raise awareness about the prevalence and devastating impact of violence against women, to celebrate victories gained, to challenge the structures that enable and support violence against women to occur at such an alarming rate, and to demand that violence against women be recognised as an abuse of human rights.

Click here to read more about the origins of the 16 Days of Activism Campaign.

VIOLENCE AGAINST WOMEN 

Intimate partner violence is the leading cause of death, disability and illness in Australian women aged 18-44 years. Violence against women has profound, wide ranging, long term impacts on the health and wellbeing of women and children, families and communities. Three in ten Australian women report having experienced physical violence at least once in their lives, and two in ten women report having experienced sexual violence at least once in their lives. Almost one woman each week is killed by a current or former partner. In 2015-16 Victoria Police attended almost 24 family violence incidents each day in the Eastern Metropolitan Region .

Women’s Health East work towards ending violence against women in the Eastern Metropolitan Region by addressing the underlying determinants of violence against women, which are centred around power and gender inequality. We do this through working in partnership with other organisations in a coordinated approach, through advocacy and research, and by implementing primary prevention programs. Take a look at Together for Equality & Respect, the Speaking Out program and LGBTI Family Violence Prevention Project; three examples of how Women’s Health East is working towards preventing violence against women in Melbourne’s East.

For more information on this priority area check out our Resources and see the topic Violence Against Women.

WHAT IS GENDER EQUALITY?

Inequality between men and women can take many forms. Inequality in power, resources, and entitlements, as well as historical norms and values around the roles of women in society, negatively impact the health of girls and women. The ways in which organisations are structured and programmes are run can similarly have a negative impact on the health of girls and women. Inequality between women and men can also affect women’s capacity to access resources such as income, education and employment, which themselves promote health.

To address these inequalities, Women’s Health East advocate for a gender equity approach to health. This approach acknowledges that men and women do not function on a level playing field and, as a result, the health of women is impacted. To account for this, different strategies and measures must be implemented for men and women in order to create fair outcomes. For example, increasing the representation of women in organisational leadership roles and positions of power can help to shift cultural norms around gender roles, and gives women the opportunity to have input into decision making that affects their
lives and the lives of other women in their community.

WHY IS GENDER EQUALITY SO IMPORTANT IN ORDER TO END VIOLENCE?

There is a strong link between violence against women and the ingrained inequalities between men and women.[v] Research has shown a strong association between sexist attitudes, the unequal status of women in society and the perpetration of violence against women, which is why the message of gender equality in the 16 Days campaign is so important.

Gender inequality can also lead to depression and anxiety,[vi] low self-esteem and body image issues,[vii],[viii] financial exclusion, poor health literacy[ix] and poverty, which in turn can lead to a higher exposure to risk factors for poor health and higher prevalence of chronic diseases including heart disease, cancer, liver disease, respiratory disease and Type 2 Diabetes.[x],[xi],[xii],[xiii

References

#GE4Us

GE4UsLogo

16 Days of Activism against Gender Based Violence Campaign 2017

Learn more about the 16 Days of Activism Against Gender Based Violence

See how to get involved

Read our GE4Us Ambassador Stories

The 16 Days of Activism against Gender Based Violence (16 Days) is a global campaign to raise awareness about violence against women and its impact on a woman’s physical, psychological, social and spiritual well-being. The 16 Days begin on 25th November, the International Day for the Elimination of Violence against Women, and end on December 10th, International Human Rights Day. These dates were chosen to highlight that violence against women is a human rights abuse.

The Eastern Metro Campaign 2017

As the fundamental driver of violence against women is gender inequality, Women’s Health East are leading a regional campaign to promote Gender Equality. #GE4Us (Gender Equality For Us) is a social marketing campaign designed with support from local councils to coincide with the global 16 Days campaign. The campaign focuses on what gender equality looks like in everyday life by featuring community Ambassadors from Melbourne’s Eastern Metropolitan Region.

It also encourages other members of the community across the region to think about what gender equality means to them! In order to achieve gender equality, we must recognise that gender inequality affects us all, regardless of our age, ability, gender or culture. By participating in the #GE4Us campaign, you can help to spread the #GE4Us message. You can also add your voice to the public conversation about gender equality. Sharing your own message about what gender equality means to you and your family, colleagues, and/or friends (via social media or other avenues) can help encourage others in the community to stop and think about examples from their own lives.

By raising awareness of why gender equality is important we can help shift the conversation to action to achieve gender equality.