The Together For Equality and Respect partnership invites your organisation to take part in the regional 16 Days of Activism Against Gender-Based Violence Campaign 2023 (16 Days of Activism Campaign). The objective of the regional campaign is to amplify the voices of a range of people and communities throughout the region and to engage new audiences. This includes First Nations people, people with disabilities, and migrant and refugee communities who speak Mandarin and Hakha-Chin.

The social media toolkit has been developed to support organisations, community groups and people across Melbourne’s east to participate in the 16 Days of Activism Campaign in 2023.

It contains a series of social media tiles that have been developed by organisations that are members of the Together For Equality and Respect partnership. Their messages affirm and align with the state-wide campaign theme of “Respect Is…”, which aims to support the Victorian community to understand what respect means, what it looks like, and how to put it into practice in their everyday lives.

The tiles were designed by EF Creative in consultation with Together For Equality and Respect partners.

Download the 2023 Together For Equality and Respect 16 Days of Activism Campaign Toolkit [pdf].

Graphic Illustration of a First Nations Woman

What is 16 Days of Activism Against Gender-Based Violence?

The 16 Days of Activism against Gender-Based Violence is a global campaign founded by the Women’s Global Leadership Institute and is currently led by UN Women. First held 32 years ago in 1991, the campaign brings together people from around the world to unite and take action to help put an end to violence against women.

The 16 Days of Activism Campaign runs every year from 25 November to 10 December. Four international days of significance fall within the campaign:

  • International Day for the Elimination of Violence Against Women on 25 November
  • International Women Human Rights Defenders Day on 29 November
  • International Day of People with Disabilities on 3 December
  • International Human Rights Day on 10 December.

How to use the campaign materials

This social media campaign toolkit is for anyone who would like to use their organisation’s social media and communications platforms to participate in the 16 Days Campaign. Supplied images include versions with space for organisations to add their own logo. 

You may not want to post every day of the 16 Days campaign period. Some organisations may choose to post on one or more of the four international days of significance during the 16 Days of Activism.

The toolkit provides social media tiles and videos with accompanying messages and supporting text that can be used across social media platforms, or wherever you use communications materials.  Image description text has also been provided to support the accessibility of the campaign. 

Whilst these materials have been prepared for the ‘16 Days of Activism Against Gender Based Violence’ campaign in 2023, the artwork and the messages are intended to be used throughout the year, encouraging people to take action for the prevention of violence against women.

If you have any questions about how to use the materials provided, please do not hesitate to contact Women’s Health East at

Download the Toolkit and Social Media Content

16 Days Social Media Toolkit on Dropbox (Direct download of toolkit and images)

2023 Together For Equality and Respect’s 16 Days of Activism Social Media Toolkit Guide [pdf] (Campaign information and links to toolkit images and videos)

Elevating Diverse Community Voices Across Melbourne’s East 

16 Days of Activism Community Conversations Guide

The Together For Equality and Respect Partnership 16 Days of Activism campaign community conversations aim to encourage and support partners to engage in conversations with diverse local communities about addressing gender inequality, and to be part of the movement to prevent violence against women.

Partners are encouraged to host ‘Respect is’ community conversations with communities that they work with. The purpose of this guide is to provide your organisation with messages, tips and resources to hold a successful conversation during the 16 Days of Activism campaign.

Download the 16 Days of Activism Community Conversations Guide [pdf]

Managing resistance and backlash resources

In the event of online backlash, below are some resources which provide guidance and suggested text on how to respond and manage this. Please also consider your own organisational policies in dealing with online comments. 

TFER Resource – Negative Backlash

Suggested responses to Family Violence Social Media Responses from Our Watch

For more information or to provide feedback about the 16 Days toolkit and conversation guide please contact Women’s Health East at

Thank You

In 2023, Respect Victoria and Safe and Equal are working together to support local community engagement with the 16 Days of Activism against Gender-Based Violence.

Women’s Health East has been funded under Respect Victoria’s 16 Days of Activism grassroots initiative.