16 Days of Activism against Gender Based Violence Campaign 2017


Learn more about the 16 Days of Activism Against Gender Based Violence

See how to get involved

Use our GE4Us campaign resources

Read our GE4Us Ambassador Stories


The 16 Days of Activism against Gender Based Violence (16 Days) is a global campaign to raise awareness about violence against women and its impact on a woman’s physical, psychological, social and spiritual well-being. The 16 Days begin on 25th November, the International Day for the Elimination of Violence against Women, and end on December 10th, International Human Rights Day. These dates were chosen to highlight that violence against women is a human rights abuse. 

The Eastern Metro Campaign 2017

As the fundamental driver of violence against women is gender inequality, Women’s Health East are leading a regional campaign to promote Gender Equality. #GE4Us (Gender Equality For Us) is a social marketing campaign designed with support from local councils to coincide with the global 16 Days campaign. The campaign focuses on what gender equality looks like in everyday life by featuring community Ambassadors from Melbourne’s Eastern Metropolitan Region.

It also encourages other members of the community across the region to think about what gender equality means to them! In order to achieve gender equality, we must recognise that gender inequality affects us all, regardless of our age, ability, gender or culture. By participating in the #GE4Us campaign, you can help to spread the #GE4Us message. You can also add your voice to the public conversation about gender equality. Sharing your own message about what gender equality means to you and your family, colleagues, and/or friends (via social media or other avenues) can help encourage others in the community to stop and think about examples from their own lives.

By raising awareness of why gender equality is important we can help shift the conversation to action to achieve gender equality.