Together for Equality & Respect Social Marketing Forum

The fourth TFER Forum focused on social marketing and effective communication of messages for the prevention of violence against women was held on 6th August 2014. Facilitated by Berni Murphy, the session gave organisations across the East an opportunity to reflect on and share plans and ideas they may have for White Ribbon Day and the 16 Days of Activism against Gender-Based Violence, and talk to others about how to enhance reach and campaign effectiveness through a regional approach to messages.

The session covered key elements of effective social marketing, gave examples of global and local social marketing campaigns and facilitated understanding of audience targeting, key message development and strategies & tools for getting our message out there.

Find out more about how you can get involved in the regional wide approach to the 16 Days of Activism here.

2014_TFERForum_Photo1 2014_TFERForum_Photo2