Female friendly films make more money

This International Women’s Day, women across Melbourne’s East will come together to celebrate and recognise the many achievements of women – and at the same time to appraise the feminist credentials of new Australian feature film Tracks.

A recent analysis of 2013’s 50 most successful blockbusters revealed that movies passing the Bechdel test – a popular measure for assessing whether a film has the active presence of female characters – made more money than those that didn’t.
“We are inviting local women and community members to celebrate this important day with us,” says Women’s Health East CEO Kristine Olaris “And at the same time to consider how women are portrayed on screen.”

Tracks tells the incredible true story of Robyn Davidson who walked the 2700km solo trek through the Australian outback. It is the story of a strong, independent woman who undertakes an extraordinary journey, a role we don’t often see portrayed by female characters in films.

To read or download the full media release please click on the links below:

27 February 2014 Media Release Female friendly films make more money (pdf)
27 February 2014 Media Release Female friendly films make more money (word)

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